Mark lazarus

Cup Series

NASCAR: NBC, FOX team up for joint on-air promotion

By alley - Dec 3, 2014, 1:05 PM ET

Ahead of NASCAR's return to NBC Sports Group next season, a cooperative promotional effort by the network and fellow NASCAR broadcaster FOX Sports is set to air on multiple network platforms. The marketing teams of NBC and FOX united to craft co-branded NASCAR creative to air on FOX, FOX Sports...

Cup Series

Q&A: NASCAR and NBC Sports principals on their new alliance-502

By alley - Aug 20, 2013, 5:07 PM ET

NASCAR Chairman and CEO Brian France, Chairman of NBC Sports Group Mark Lazarus and NASCAR vice president of broadcasting and production Steve Herbst meet the media to discuss Tuesday's announcement of a new 10-year TV rights deal, to start with the 2015 season:Q. Steve and Brian, can you give me...

Cup Series

Q&A: NASCAR and NBC Sports principals on their new alliance

By alley - Jul 23, 2013, 1:07 AM ET

NASCAR Chairman and CEO Brian France, Chairman of NBC Sports Group Mark Lazarus and NASCAR vice president of broadcasting and production Steve Herbst meet the media to discuss Tuesday's announcement of a new 10-year TV rights deal, to start with the 2015 season:Q. Steve and Brian, can you give me...